The vin/tr journal
Wine export, in practice.
Market guides, outreach advice and lessons from the field.
The world's biggest wine import markets in 2026
Where does the world's imported wine actually go in 2026?
LCBO and SAQ: How Canada's wine monopolies work
Canada is a high-value market for imported wine, but every province runs its own system.
Email warmup: What it is and why it matters
Warmup is the preparation stage of email outreach: building sending history and reputation before the first campaign goes out.
The cost of running your own export campaign
Landing a few importer meetings means properly reaching hundreds of buyers.
Wine export promotion grants: What wineries should know
Many wineries do not realize that export prospecting, agency fees, and outreach setup can be co-funded by EU wine promotion grants.
One email is not enough. Consistency makes the difference.
Importers rarely reply to a first email.
How to find a wine importer in Japan
Japan imports around 70% of the wine it drinks, and EU wine now enters tariff-free.
Wine trade shows vs email outreach: What ProWein and Vinexpo cost
ProWein and Vinexpo put much of the wine trade in one hall for three days.
Why separate your outreach from your winery's main domain
Running outreach at volume from your winery's everyday address puts your ordinary business email at risk too.
How to find wine importers in Poland
Poland is one of the more interesting markets in Central Europe: growing in value, trading up in the cities, and served by an importer base still developing compared with Western Europe.
Why importer lists go stale so quickly
Building an importer list is the easy part.
How to find natural and boutique wine importers in South Korea
Korea's mass wine market cooled after a period of rapid growth, while its natural, organic and boutique segment kept developing.
What reply rate should a winery expect from email outreach?
A working benchmark for wine producers.
How to find wine importers in the United States
The US is the world's biggest wine market by value.
Why you can't just email 300 importers from your winery email address
A provider's published cap and what spam filters will tolerate are two different numbers.
Selling into the Nordic monopolies without waiting for a tender
Sweden, Norway and Finland each run a state retail monopoly, and the procedures differ from one country to the next.
The spreadsheet graveyard: Why manual follow-ups always leak
Writing one cold email is easy.
Switzerland: Small market, high margins, and a quota system worth understanding
Switzerland sits outside the EU and pays well for good wine.
The send-samples trap: How to qualify an importer before you ship
"Looks interesting, send samples" is a positive signal, not a commitment.
How to place a niche appellation
Niche appellation, small buyer pool, little name recognition.
How to find wine importers in the UK
The UK is the world's second-largest wine market by value and imports almost everything it drinks.
How to find wine importers in Australia
Australia is one of the world's major wine producers and still imports fine wine in selected categories, Champagne above all.
How to find wine importers in Austria
Austria is small, affluent and well informed about wine, with a strong domestic industry that shapes what it needs to import.
How to find wine importers in Belgium
Belgium consumes far more wine than it produces, buys heavily from France, and runs on a fragmented, relationship-driven trade of independent importers and cavistes.
How to find wine importers in Brazil
Brazil is by far the largest wine importer in Latin America, with very low per-capita consumption and steady growth.
How to find wine importers in Germany: Europe's biggest market, and the two Germanys you're choosing between
Germany is the largest wine market in Europe by volume.
How to find wine importers in Hong Kong
Hong Kong charges no duty on wine, sits outside mainland China's registration system, and remains the fine-wine hub of the region.
How to find wine importers in Ireland
An English-speaking market that imports nearly all the wine it drinks, runs through a small number of distributors, and has a substantial pub and restaurant on-trade.
How to find wine importers in Mexico
Mexico's wine appetite is growing from a low base, its middle class is trading up, and a modernized EU trade deal is on the way.
How to find wine importers in China
A large, demanding market with strict import requirements.
How to find wine importers in Singapore
Singapore is a small, affluent, premium market and a major logistics hub for Southeast Asia.
How to find wine importers in Taiwan
Taiwan is an open premium market in East Asia: no monopoly, an affluent and quality-minded public, a strong gifting culture, and France the leading supplier.
How to find wine importers in Thailand
Thailand was long a high-tax wine market.
How to find wine importers in the Czech Republic
Wine consumption has been rising alongside a domestic harvest too small to cover demand, and the specialist importer landscape is less developed than in Western Europe.
How to find wine importers in the Netherlands
A small country that grows almost no wine, imports nearly everything it drinks, and sits beside Europe's busiest port.
How to price wine for export: Incoterms, margins, and what's left for you
The export price waterfall decides whether exporting is worth doing at all.
Importers don't need another great wine. They need the one they're missing.
The way to get an importer to open your email is not praising your wine.
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Market guides
Which market are you exploring?
Practical guidance to plan your outreach.